Differences Between Facebook Ads and Facebook Marketing

Welcome back, aspiring entrepreneurs and go-getters! I’m DK, and in this blog post, we are going to learn the differences between Facebook ads and Facebook marketing. My mission on this platform is simple: to educate you for free. I draw inspirations from thought leaders like Gary Vee and Iman Gadzhi, known for their no-nonsense, high-impact teaching. I’m here to deliver free and full courses packed with concise, effective lessons that cut through the noise. There is zero purchase for any courses, and my sole purpose is to grow our community, spread wisdom, and grow my social presence.

For this journey, I will need your help to like, comment, and share. If you find value in what I’m creating here, show some love, spread the word, and let’s reach new heights together!

What Are Facebook Ads?

Facebook ads mean that you have to pay in order to reach people. In this blog post, you’re going to learn how to do Facebook marketing, meaning you’ll learn how to reach people organically without needing to pay for it. Of course, this comes with some advantages and disadvantages, and I’m going to show you exactly what those are and what you need to know before starting to market with Facebook.

Why Should You Do Facebook Marketing?

There are two main reasons why you would want to do Facebook marketing, and you need to check one of those two:

Building a Community

Facebook is where people go to talk to their friends, share memories, and put out pictures of themselves. It’s a very personal platform that’s been around for a long time. This is amazing because it means if you can succeed in marketing on Facebook and get in contact with these people, you’re going to have a more personal connection with them, allowing you to build a deeper relationship. This is perfect for building a community.

A community allows you to take all of your most dedicated customers, or soon-to-be customers, and put them in a Facebook group where you can build deeper and deeper relationships, giving them more and more value. This turns them from single potential customers who buy from you just once into lifetime customers who are going to love your brand and buy from you again and again.

We are going to talk more about the power of building a community with groups, why you should do it, and exactly how to do it later. But that is one of the two reasons why you should be using Facebook marketing to build a community. If you already have a community on your website or elsewhere, then don’t bother building one on Facebook. But if you don’t have a community yet, Facebook is the place to build it.

Your Target Audience is on Facebook

If you don’t know who your target audience is, you can click on the video here and learn how to conduct the most effective target audience research using simple techniques within 10 minutes. If you have already done your market research and know your target audience persona, and you know that the people you are trying to target are actually on Facebook, then it makes a lot of sense to be marketing on Facebook.

However, if you already have a community elsewhere and you know that your target audience isn’t specifically on Facebook—they might be on other platforms or spread out a little bit everywhere—then I would recommend skipping marketing on Facebook. Here’s why:

The Challenges of Facebook Marketing

The truth is, Facebook marketing is the most difficult platform to do organic marketing on. Almost everything they do on Facebook is to prevent you from pulling people away from their platform and reaching new followers, which is exactly what we are trying to do as marketers. When you make a post on Facebook, it’s not going to reach new people. Even for those who have liked your Facebook page specifically, your post will only reach about 2% to 6% of those people, which is minimal.

So even if you have hundreds of thousands of people, you are only going to reach a few thousand people. Because Facebook wants to keep people on Facebook for all the reasons we have spoken about before regarding advertising and Facebook users being the product, Facebook will prevent you from pulling people away from their platform and to your website. If you make a Facebook post and include a link to another website, they will limit your reach even more.

This means that you can have hundreds of thousands of people following your page, make a post about a blog article or a new product that you have, and it’s only going to reach maybe a few hundred people. That makes marketing on Facebook extremely difficult and limited. So unless you are looking to build a community and know that your target audience is specifically on Facebook, I strongly recommend skipping Facebook organic marketing altogether.

Future Strategies for Facebook Marketing

If you feel you meet one of these two criteria, in the upcoming posts, I’m going to show you how to build an amazing, dedicated community and how to severely improve your marketing by using that community. I’m going to show you six different strategies to improve the reach on all of your posts so you never get stuck with that 2% to 6% or lower percentage reach to your followers. I’ll show you the best strategies to increase your reach, gain new followers, and even reach people who are not following you, so you can build an even bigger community.

Click here if you want to learn how to get your first customer in 2024 by conducting a 10-minute effective target audience research.

This is all for today’s post. Thank you all for staying to the end. Kindly like this post if you have learned anything from me and comment with any questions you have. Have a nice day! Until next time!

Read More: Mastering Facebook Marketing and Advertising in 2024: Strategies for Success